Blockchain and Trust in the Wine Industry: Consumer Perceptions and Supply Chain Transparency-Journal of Sustainability Research-CSCIED科技核心评价数据库-手机版

Blockchain and Trust in the Wine Industry: Consumer Perceptions and Supply Chain Transparency

Blockchain and Trust in the Wine Industry: Consumer Perceptions and Supply Chain Transparency

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DOI	10.20900/jsr20260005
刊名	Journal of Sustainability Research JSR
年，卷(期)	2026, 8(1)
作者	João Conceição,Jorge Gomes,Rui Guedes,Mário Romão*,
作者单位	Lisbon School of Economics & Management, University of Lisbon, Lisboa 1200-781, Portugal ;
摘要	This study explores consumer perceptions of how blockchain technology (BCT) may contribute to trust, transparency, and authenticity in the wine supply chain. Employing a mixed-methods design, the research combines a systematic literature review with a quantitative consumer survey and qualitative interviews. The primary empirical focus is on wine consumers, complemented by contextual insights from a limited number of producers, distributors, and industry experts. The findings indicate that while consumer awareness of BCT is relatively low, the technology is commonly perceived as enhancing traceability, reducing counterfeiting, and increasing confidence in product authenticity. Importantly, the study does not assess the technical performance or implementation outcomes of blockchain systems, but rather examines how such technologies are understood and evaluated by consumers. By foregrounding perception rather than functionality, the study highlights the central role of consumer trust in shaping the potential adoption of blockchain-based solutions and provides an exploratory foundation for future research involving broader stakeholder samples and empirical implementation analysis.
Abstract	This study explores consumer perceptions of how blockchain technology (BCT) may contribute to trust, transparency, and authenticity in the wine supply chain. Employing a mixed-methods design, the research combines a systematic literature review with a quantitative consumer survey and qualitative interviews. The primary empirical focus is on wine consumers, complemented by contextual insights from a limited number of producers, distributors, and industry experts. The findings indicate that while consumer awareness of BCT is relatively low, the technology is commonly perceived as enhancing traceability, reducing counterfeiting, and increasing confidence in product authenticity. Importantly, the study does not assess the technical performance or implementation outcomes of blockchain systems, but rather examines how such technologies are understood and evaluated by consumers. By foregrounding perception rather than functionality, the study highlights the central role of consumer trust in shaping the potential adoption of blockchain-based solutions and provides an exploratory foundation for future research involving broader stakeholder samples and empirical implementation analysis.
关键词	blockchain implementation; wine supply chain; trust; traceability; transparency; wine stakeholders; wine industry
KeyWord	blockchain implementation; wine supply chain; trust; traceability; transparency; wine stakeholders; wine industry
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João Conceição,Jorge Gomes,Rui Guedes,Mário Romão*. Blockchain and Trust in the Wine Industry: Consumer Perceptions and Supply Chain Transparency [J]. Journal of Sustainability Research. 2026; 8; (1). - .

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