Journal of Electrical Engineering and Automation

With the rapid development of science and technology in China, more and more new technologies have begun to be applied in the development of various industries, and the application of big data technology in the power industry promotes the transformation and upgrading of the industry, but also for the traditional power marketing work to provide further technical support. In todays environment, in order to better adapt to the needs of big data environment, enterprises need to carry out scientific application of big data technology in the process of their own power marketing work, so that the technology can play its own advantages, and then improve the management effectiveness of power marketing. On this basis, this paper also analyzes the electric power marketing management innovation strategy of the enterprise, and puts forward the innovation strategy for the current existing marketing management problems of the enterprise, hoping to further promote the innovation and development of the enterprise.

big data; power marketing; innovative strategy