Modern Social Science Research

Against the backdrop of the rise of Guochao and the transformation toward deep cultural tourism experiences, the historical and cultural district of Wanshou Palace in Nanchang faces issues such as superficial cultural expression, traditional experiences, homogenized business formats, insufficient operational synergy, and weak promotional efforts. Based on the principles of low cost, practical implementation, and effectiveness, this paper proposes renovation strategies in areas including the extraction of local cultural symbols and Guochao visual redesign, immersive experience scenario creation, business format optimization and themed street construction, collaborative operation between merchants and residents, and youth-oriented online and offline promotional campaigns. These strategies aim to revitalize the cultural heritage of Wanshou Palace, promote sustainable development, and establish a Guochao cultural tourism brand with Jiangxi's distinctive characteristics.

Wanshou Palace; China Chic; Cultural tourism integration; Immersive experience