| Abstract |
As a core technical parameter affecting visual experience and communication effect, the development of video frame rate deeply reflects the iteration of digital media technology and the upgrading of user needs. Taking the technical evolution of video frame rate as a clue, this paper combs the technical change path from low frame rate to high frame rate, and then to dynamic frame rate and adaptive frame rate, and analyzes the changes brought by frame rate improvement to content production, communication channels and user experience. Combined with the policy environment, technical foundation, market structure and audience habits of the domestic we-media industry, this paper discusses the development direction of we-media under the trend of high frame rate, high definition and intelligence. This study adopts literature research, case analysis and data analysis to analyze the frame rate standards of mainstream platforms, the content forms of head creators and users’ viewing behaviors. The results show that video frame rate has changed from a technical parameter to a key dimension of content competitiveness, and the combination of high frame rate and immersive technology will reshape the content form. Domestic we-media will develop towards lightweight technology, specialized production, intelligent distribution and integrated business forms, and face challenges such as compliance supervision, copyright protection, technical threshold and traffic distribution. This paper provides a reference for we-media practitioners to grasp the technical trend, optimize content production and platform operation.
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