Modern Social Science Research

With the rapid development of technology, new media forms are constantly emerging. As one of the new media forms, short video, with its short pithy, fast transmission and strong interaction, has rapidly risen and become one of the most popular ways of communication. As the treasure of traditional Chinese culture, how to spread and present ancient poetry effectively on the new platform of short video has become a problem we need to pay attention to. This article will start with the development background and situation of short video, explore the significance of the spread of ancient poetry in short video, as well as the spread strategy, presentation form, challenges and opportunities of ancient poetry in short video. Through the research of this article, it is hoped that it can provide a certain reference and enlightenment for the spread and inheritance of ancient poetry the new media era.

Short video; Ancient poetry; Dissemination; Presentation