Modern Social Science Research

The in-depth advancement of the rural revitalization strategy has brought new opportunities for the inheritance and International Dissemination of regional cultures, which is not only an important part of rural cultural revitalization, but also a key path to enhancing the influence of local cultural tourism and boosting rural economic development. As a core area of Huaihe River culture, Bengbu boasts abundant regional cultural resources such as the Shuangdun Culture, historical relics of the Zhongli State, and a number of national and provincial intangible cultural heritages. Based on Lasswell’s “5W” Communication Model as the analytical framework, this paper adopts a combination of literature research and field investigation methods to sort out the core components of Bengbu’s regional cultural resources, and analyzes the practical dilemmas in its external translation and dissemination, including inaccurate translation, single communication subject, insufficient dissemination channels, significant cultural discount and inadequate resource integration. Combined with the requirements of the era of rural revitalization, it puts forward targeted countermeasures and optimization paths from five dimensions: content optimization, subject coordination, channel expansion, audience adaptation and brand operation. This study aims to promote the international communication of Bengbu regional culture, and provide practical reference and path reference for the external translation and dissemination of regional cultures in similar cities along the Huaihe River Basin.

Bengbu regional culture; “5W” Communication Model; Translation; International dissemination