Modern Social Science Research

At present, with the vigorous development of animated films going global, the issue of copyright infringement has become increasingly prominent, making it imperative to further strengthen copyright governance for animated films going global. Taking Ne Zha: The Devil King Havoc in the Seas as a typical case, this paper adopts the methods of literature research and case analysis to systematically sort out the risks faced by China's animated films going global, such as the industrialization of traditional infringement and the concealment of AI infringement, and deeply analyzes the multiple negative impacts of infringement acts on the communication of cultural symbols, the recognition of values and the international discourse power of culture. The study finds that the current cross-border copyright governance is confronted with dilemmas including outdated international rules, inefficient law enforcement cooperation, lagging corporate layout and weak industry coordination. Accordingly, it proposes to construct a diversified governance system led by the government, coordinated by the industry, dominated by enterprises and supported by international cooperation, so as to provide empirical references and path support for the copyright protection of Chinese animated films going global.

Animated film; International distribution; Copyright infringement; Governance approaches; AI-related infringement; Ne Zha: The Devil Returns