Modern Social Science Research

This study focuses on the inheritance and modern transformation of four major Chinese woodblock New Year paintings. To address their declining contemporary relevance and aesthetic disconnect, design practice is adopted as an activation approach. Iconic patterns and colors are extracted from traditional paintings, then redesigned through deconstruction and recombination. Modern color analysis methods are applied to adjust color values for contemporary aesthetics and living spaces. The outcome includes four sets of innovative patterns and derivative products like cloth bags and handkerchiefs, demonstrating the feasibility of transforming intangible cultural heritage elements into modern daily items. This provides a practical reference for innovatively designing traditional cultural resources.

Four major Chinese New Year paintings; Pattern innovation; Living heritage inheritance; Color modernization; Guochao design; Derivative product design