Modern Social Science Research

With the acceleration of economic globalization, the exchange of goods and services between China and other countries has become increasingly frequent, and more and more Chinese tea enterprises have engaged in fierce international competition. International publicity materials play an important role in promoting company products, expanding service scope and enhancing the company’s competitiveness. High-quality translation of publicity materials can improve the company’s image and help it successfully enter the global market. From the perspective of communicative translation, this paper takes publicity materials from China Tea’s official website as a case study, which analyzes publicity materials in terms of company introduction, tea brands and linguistic features, studies the methods used in translating publicity materials and discusses the application of communicative translation in publicity translation so as to further spread tea culture.

Translation of publicity materials; Communicative translation; Translation methods; China Tea