Modern Social Science Research

With the integrated development of the cultural tourism industry and the continuous advancement of Chinese culture's global outreach, the quality of English translations of cultural tourism publicity texts directly affects the international communication efficiency and reception of China's tourism resources. AI translation technology based on large language models, offering advantages such as high processing speed, low cost, and batch processing capabilities, has been widely applied in the field of cultural tourism publicity. However, it still exhibits deficiencies in handling culture-specific items and achieving cross-cultural equivalence. Focusing on the English translation of West Lake scenic area introductions, this paper summarizes the existing problems in AI-generated translations, systematically analyzes their causes, and proposes improvement strategies, ultimately constructing a collaborative mechanism where machine-assisted initial translation is integrated with human expert revision.

Cultural tourism promotion texts; Artificial Intelligence translation; Translation optimization; West Lake, Hangzhou; Cross-cultural communication