International Journal of Education

Jiangxi Nuo culture, as an important symbol of Jiangxi's regional characteristics and intangible cultural heritage, has a direct impact on the construction of the international image of Chinese culture. Based on a self-built corpus, this study employed corpus linguistics and discourse analysis methods to conduct quantitative and qualitative analysis from three dimensions, namely topic modelling, words association, and concordance, which has found that the promotional content of relevant English websites or media collectively portrays the overall image of Jiangxi Nuo culture, which is widely distributed geographically, features unique costume language, holds diverse forms of education, remains timeless and evolving, has been passed down for thousands of years, and embodies a spirit of facing challenges.

Jiangxi Nuo culture; Corpus linguistics; Discourse analysis