International Journal of Education

Against the backdrop of continuous advancement in generative AI technology and deepening reform of applied undergraduate education, modern society has set stricter standards for students’ practical English proficiency and overall comprehensive quality. Accordingly, college English teaching reform in application-oriented universities has become increasingly urgent and necessary. This study selects Qingdao City University as the research object. By means of questionnaire investigation and statistical data analysis, it examines the existing problems of current college English teaching and the actual learning demands of students in application-oriented universities. Based on the above findings, the study integrates Outcome-Based Education, English for Specific Purposes as well as Generative Artificial Intelligence technology, and puts forward feasible optimization directions for college English curriculum innovation. It is expected that the research findings can offer practical inspiration and reference for English teaching reform in other application-oriented colleges.

Private application-oriented undergraduate colleges; College English; Curriculum system innovation; OBE; ESP