| Abstract |
Under the background of the new era, the continuous advancement of higher education popularization and the diversified changes in the job market have brought many difficulties to college students’ career planning. At the individual level, some college students have vague self-cognition, unclear understanding of their own interests, abilities and career demands, making it difficult to match career directions; there is an obvious deviation in career positioning, either blindly chasing popular industries and ignoring adaptability, or setting goals that are too high and divorced from reality; they lack planning ability, lack scientific methods and practical awareness, and cannot formulate long-term career plans. At the external level, the college career guidance system is imperfect, with homogenized content and single methods, which is difficult to meet personalized needs; the collaboration between schools and enterprises is insufficient, with low enterprise participation and disconnection between practical teaching and post needs; the integration of social resources is inadequate, with unsmooth employment information and uneven distribution of training resources, failing to form a joint force for empowerment, which restricts the career development and value realization of college students. The purpose of this study is to explore effective paths to solve the dilemmas of college students' career planning in the new era. It adopts the research method combining current situation analysis and path construction to analyze the causes of individual and external dilemmas of college students' career planning. The research concludes that it is necessary to build a precise empowerment system based on individual differences and the needs of the times. Through strengthening self-cognition cultivation, optimizing college guidance services, deepening school-enterprise collaborative education, integrating high-quality social resources and improving policy guarantee mechanisms, all-round empowerment is realized, which helps college students clarify their career directions, improve their professional literacy, and ultimately achieve high-quality employment and long-term career development.
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