Modern Social Science Research

The English translation of Qilu rural tourism publicity is of great significance for spreading regional culture and empowering rural revitalization. This paper takes relevant publicity texts (websites, public signs, brochures, etc.) as the research object, based on the “Three-dimensional Transformation” theory of Eco-translatology, and adopts a combination of text analysis and case study methods to explore the current situation, problems and optimization ideas of their English translation. At present, there are three types of problems in English translation: linguistic dimension (grammatical errors, Chinglish expressions), cultural dimension (cultural defaults, mistranslation of cultural images), and communicative dimension (information overload, insufficient audience orientation). The causes involve translators’ unbalanced competence, lack of unified rules and deviations in communication thinking. This paper proposes “Three-dimensional Transformation” optimization strategies, which can provide theoretical support and practical examples for similar regional cultural publicity translation. In the future, combining corpus technology with AI tools can improve translation efficiency and communication effect.

Eco-translatology; Qilu rural tourism; Cultural promotion; English translation; Three-dimensional transformation