Modern Social Science Research

Against the backdrop of rapid development in artificial intelligence technology, the production of city promotional videos is no longer limited to traditional manual creation. The emergence of AIGC city promotional videos has brought about many changes in urban narratives. Within the framework of Genette narratology, this study examines the narrative characteristics and differences between traditional and AIGC city promotional videos on the Bilibili platform from three dimensions: time, space, and perspective, exploring how AI generation technology reshapes traditional narrative modes. The study finds that AIGC is not only an innovation in technological tools but also drives changes in urban narratives from "timeline" to "non-linear splicing," from "cultural carrier" to "technological marvel," and from "human-driven" to "algorithm-driven." AIGC city promotional videos exhibit significant characteristics of time fragmentation, spatial virtualization, and depersonalized perspective. However, this reliance on technology also leads to a homogenized virtual narrative dilemma.

Genette narratology; AIGC city promotional video; Narrative; Reconstruction