Modern Social Science Research

In the era of digital globalization, the dissemination of intangible cultural heritage is shifting from textual preservation toward the activation of cultural meaning. Drawing on the theory of recontextualization, this study examines the translation and international dissemination of Shandong folk tales, which are rich in cultural resources yet characterized by uneven protection and dissemination. Based on a systematic review of their survival and transmission, the study defines folk tale translation as an integrated practice including text selection, cultural interpretation, interdisciplinary collaboration, and the reconfiguration of dissemination mechanisms. It proposes a multidimensional closed-loop system for the translation of Shandong folk tales, grounded in textual fidelity, centered on cross-cultural adaptation, and oriented toward dynamic optimization. The study aims to provide an operational framework for the international dissemination of regional folks and to contribute an interdisciplinary perspective integrating folklore studies and communication studies to research on folk literature translation.

Shandong folk tales; Intangible cultural heritage; Recontextualization; Translation and dissemination