Modern Social Science Research

In the context of the deep integration of digital technology and the publishing industry, integrated publishing has become the core direction of the transformation and upgrading of the book publishing industry, breaking the traditional mode of "topic selection planning and marketing separation" in publishing, and putting forward new requirements for the comprehensive ability and work mode of book editors. As the core executor of topic selection planning and a key link in marketing collaboration, book editors' accuracy in topic selection planning and the effectiveness of marketing collaboration directly determine the market competitiveness and dissemination value of books. This article combines the development characteristics and industry practices of integrated publishing to analyze the new requirements of integrated publishing for book editors' topic selection planning and marketing coordination. It explores the core logic and existing problems of the two coordination, proposes targeted optimization paths, and provides reference for book editors to adapt to industry changes and improve publishing efficiency, helping the publishing industry achieve high-quality integrated development.

Integrated publishing; Book editor; Topic selection planning; Marketing collaboration; Publishing transformation