Modern Social Science Research

Under the background of the aging population and the uneven distribution of medical resources in China, the problem of " difficulty in seeing a doctor " for the elderly has become increasingly prominent. As a key measure to improve the medical experience of the elderly, it is of great significance to study the promotion and willingness to use the medical service. This study takes the elderly in Urumqi as the research object, adopts the method of questionnaire survey and semi-structured interview, and based on Anderson 's health service utilization behavior model, systematically analyzes the elderly 's cognition, willingness and influencing factors of medical assistance and accompanying services. The study found that there are significant differences between urban and rural areas, and the elderly in urban areas are more willing to serve; family support and economic burden are the key factors affecting the transformation of willingness into behavior. Self-care ability, self-rated health and perceived medical difficulties are the main driving forces of service demand, and the degree of understanding of services positively affects the willingness to use. In view of the above problems, this paper puts forward some policy suggestions, such as town first, establishing a diversified payment system, increasing publicity, standardizing industry standards, etc., in order to provide empirical basis and policy reference for the sustainable development of medical assistance and accompanying services in Urumqi and even border multi-ethnic areas.

Willingness to assist medical service; The elderly; Anderson model; Influencing factors