Modern Social Science Research

In the contemporary era, mutual learning among civilizations and Fujian Agricultural Intangible Cultural Heritage (FAICH) foster a symbiotic relationship of mutual prosperity. From the perspective of inter-civilizational exchange, this study employs the 5W communication framework to analyze the current status and bottlenecks of FAICH’s cross-cultural development. Findings reveal that while progress has been made in policy standardization and the integration of culture and tourism, FAICH still faces challenges such as a generational gap among practitioners, linguistic barriers, and a scarcity of communication channels. Consequently, this paper proposes strategies including multi-agent synergy, connotation mining and symbolic translation, digital channel integration, precise audience segmentation, and multi-dimensional evaluation systems, so as to facilitate the cross-boundary dissemination of FAICH. These efforts aim to promote the international influence of Chinese civilization and provide a “Fujian Solution” for the global advancement of agricultural intangible cultural heritage.

Exchanges and mutual learning among civilizations; Fujian’s agricultural intangible cultural heritage; Cross-cultural communication; Xi Jinping Thought on Culture; 5W model of communication