Modern Social Science Research

Driven by globalization and the visa-free policy, Chengdu's international influence as a tourism hub city has continued to rise. Ranking the 4th among the most popular inbound tourism destinations in China during the 2026 Spring Festival holiday, Chengdu has become the most favored western city by international tourists outside Beijing, Shanghai and Guangzhou, with inbound tourist volume achieving leapfrog growth. However, the insufficient cross-cultural adaptability of tourism translation has become a core issue restricting international tourist experience and cultural dissemination. Guided by Hofstede’s cultural dimensions theory, Nida ' s functional equivalence theory, and domestication strategies, this study takes five popular scenic spots in Chengdu (Wuhou Shrine, Chengdu Research Base of Giant Panda, Dujiangyan, Sanxingdui, and Du Fu Thatched Cottage) as cases, combining field research and text analysis to explore the current situation, challenges, and optimization paths of tourism translation under the visa-free policy, so as to enhance cross-cultural communication effectiveness and support Chengdu ' s development as an international tourism hub.

The Visa-free policy; Cross-cultural communication; Tourist translation; Tourist attractions in Chengdu