Journal of Modern Business Administration

The rapid advancement of artificial intelligence (AI) technology has revolutionized the marketing field, while simultaneously raising the bar for cultivating marketing professionals. This paper examines AI's transformative impact on practical teaching in marketing courses through resource acquisition, interactive feedback mechanisms, and student competency development. It identifies critical challenges including curriculum-industry disconnects, rigid pedagogical approaches, flawed evaluation systems, and insufficient AI literacy among faculty. Proposing strategies to restructure educational objectives, optimize course content, innovate instructional methods, and refine assessment frameworks, this study provides actionable insights for advancing practical teaching reforms and developing industry-ready marketing talent.

AI empowerment; Marketing curriculum; Practical teaching models; Restructuring exploration