Journal of Modern Business Administration

This paper takes short video operation as the entry point and systematically explores the theoretical basis and practical path of integrating precision marketing teaching into the e-commerce major of technical schools. By analyzing the theoretical system of precision marketing and combining the e-commerce operation cases of platforms such as Douyin and Kuaishou, a three-in-one teaching model of "theory - practice - application" is proposed. Research findings show that by establishing a curriculum system oriented towards enterprise demands and implementing personalized teaching strategies, students' precise marketing capabilities can be significantly enhanced, achieving an effective connection between talent cultivation and industrial demands.

Technical school; E-commerce; Precision marketing; Short video operation; Talent cultivation