Journal of Modern Business Administration

The rapid development of the digital economy has accelerated the upgrading of the e-commerce industry, and the demand for talent in enterprises has shown distinct characteristics of compounding, digitization, and innovation. However, the current e-commerce majors in universities generally suffer from a disconnect from the actual needs of the industry in terms of setting training objectives, constructing curriculum systems, selecting teaching modes, designing practical activities, and promoting the integration of industry and education. On the basis of in-depth analysis of the demand for industrial talents and the inadequacy of the current training model, this paper integrates the practical advantages of the "competitive teaching project", the scientific nature of the "four-wheel drive and two wing" digital intelligence curriculum structure, and the progressiveness nature of the "four in one" collaborative education concept, and proposes a systematic training model integrating competition driven and digital intelligence practice. The research has constructed a complete framework covering training objectives, curriculum system, teaching methods, practical paths, and school enterprise collaboration, clarifying specific implementation rules and evaluation criteria, and verifying its feasibility through typical cases. The results indicate that this model can effectively enhance students' professional competence, data literacy, and innovation ability, and has a positive significance in promoting the quality improvement of e-commerce talent cultivation.

Digital economy; Electronic Commerce; Talent cultivation mode; Competition driven; Integration of industry and education