旅游目的地发展动态评估与精确管理模式

Dynamic assessment and precise management model for tourism destination development

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DOI 10.12208/j.jctr.20250002
刊名
Journal of Culture and Tourism Research
年,卷(期) 2025, 4(1)
作者
作者单位

易游天下国际旅行社(北京)有限公司 北京

摘要
现阶段,在全球旅游业向高质量发展转型的背景下,旅游目的地所面临的挑战包含消费升级、技术革新与市场竞争加剧,传统粗放式管理模式已经无法满足新时代旅游目的地的发展需求。而动态评估精确管理作为优化旅游目的地发展重要组成部分,相关工作人员可以通过整合多维度监测、科学评估体系与精准调控机制等手段,实现对目的地发展的全流程精细化把控。基于此,本文将从旅游目的地发展的重要性出发,对旅游目的地发展现状进行分析,制定对旅游目的地发展动态评估与精确管理路径,为旅游目的地管理者提供科学的管理模式,推动目的地实现资源高效配置、服务品质提升与可持续发展。
Abstract
Currently, against the backdrop of the global tourism industry's transformation towards high-quality development, tourism destinations face challenges including consumption upgrading, technological innovation, and intensified market competition. Traditional extensive management models can no longer meet the development needs of tourism destinations in the new era. Dynamic assessment and precise management, as an important component of optimizing tourism destination development, allows relevant personnel to achieve refined control over the entire process of destination development by integrating multi-dimensional monitoring, scientific evaluation systems, and precise control mechanisms. Based on this, this paper analyzes the current state of tourism destination development from the perspective of its importance, and formulates a path for dynamic assessment and precise management of tourism destination development. This provides tourism destination managers with a scientific management model to promote efficient resource allocation, improved service quality, and sustainable development.
关键词
旅游目的地;发展动态评估;精确管理
KeyWord
Tourism destination; Dynamic assessment; Precise management
基金项目
页码 5-8
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皮小芝. 旅游目的地发展动态评估与精确管理模式 [J]. 文化和旅游研究. 2025; 4; (1). 5 - 8.

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