International Journal of Education

With the deepening implementation of the Belt and Road Initiative and the accelerating trend of globalization, there is a growing demand for high-quality international talents equipped with intercultural business communication competence. Traditional teaching of the course “Intercultural Business Communication” has long suffered from an overemphasis on theory at the expense of practice, as well as a lack of authentic scenarios and insufficient experiential learning, making it difficult to meet the needs of talent cultivation in the new era. To address this pedagogical challenge, this project adopts a “Theory-Virtual-Practice Integration” model, incorporating 3D modeling, human-computer interaction, and speech recognition technologies to construct virtual simulations covering the entire process—including airport pickup, banquets, and cultural interpretation—while integrating Chinese cultural elements such as Confucian culture, Mount Tai, and the Yellow River with cross-cultural comparisons across nations, thereby enhancing students’ language application skills and intercultural adaptability. Practice shows that this model significantly improves student engagement, autonomous learning, and intercultural literacy, effectively narrowing the gap between education and societal demands. It realizes digital transformation in teaching and establishes a replicable, industry-collaborative, and education-integrated paradigm, demonstrating significant theoretical and practical value.

Intercultural business communication; Virtual simulation experiment; Theory-virtual-practice integration