International Journal of Education

The international publicity translation of local intangible cultural heritage (hereinafter referred to as “local ICH”) is facing such problems as the absence of standards for external communication translation, inadequate dissemination, and a disconnect in talent supply. To respond to the global promotion of fine traditional Chinese culture and the strategy of building a cultural power, this study centers on the synergy between local ICH international publicity translation and foreign language talent cultivation to address the problems. First, it constructs a competency system for ICH international publicity translation talents across four dimensions, that is, language conversion, cultural decoding, cross-cultural communication, and digital technology. Subsequently, taking Dezhou City, Shandong Province as a case study, it explores a cultivation model for foreign language majors in local higher education institutions through four paths, including curriculum reconstruction, practical innovation, resource integration, and mechanism guarantee. The study aims to effectively resolve the existing dilemmas in ICH international publicity, promote the transformation of foreign language talent cultivation from general-purpose to ICH international publicity-oriented compound type, and provide solid talent support for the international dissemination of local ICH.

International publicity translation; Foreign language talent cultivation; Local intangible cultural heritage; Talent competency system; Collaborative cultivation path