International Journal of Education

The deepening of Sino-Thai business cooperation has created an urgent demand for business Chinese-speaking professionals in the local market. This study stems from the author's experience teaching Business Chinese to students at Bangpakong Business Administration Technological College in Thailand. Initially, numerous teaching difficulties were encountered, the core of which lay in the inability of existing Business Chinese textbooks to address the direct needs of local scenarios. Therefore, based on a systematic analysis of current school curricula and a study of learners' needs, this paper proposes a four-dimensional textbook localization strategy: modularization and scenario-based reconstruction in content; the establishment of a cognitively friendly system comparing Chinese and Thai in language; the implementation of a communicative design based on two-way comparison in culture; and the construction of a digitally integrated, three-dimensional resource ecosystem. This research aims to provide a systematic solution to the short-term teaching difficulties of Business Chinese in Thailand and to offer theoretical references and practical pathways for the compilation of country-specific Chinese textbooks.

Business Chinese; Short-term teaching; Learning characteristics; Textbook localization