International Journal of Education

The new quality productive forces are driving the e-commerce industry toward digital and intelligent transformation, with emerging business models urgently demanding composite technical and skilled talents. National policies, including The Three-Year Action Plan for Digital Commerce (2024–2026) and The Outline of the Education-Power Development Plan (2024–2035), explicitly require higher vocational institutions to deepen the integration of industry and education and dynamically adjust training programs. However, traditional higher vocational e-commerce talent cultivation faces challenges such as curricula being out of sync with industry needs and weak practical teaching. This paper, grounded in policy orientation and industry realities, explores reform pathways for talent development models to provide practical references for adapting to the demands of new quality productive forces.

New quality productive forces; Higher vocational education; E-commerce; Talent cultivation; Reform and practice