Scientific Development Research

In the context of the deepening of the "dual carbon" goal, green supply chain has become the core strategic direction for enterprises to achieve sustainable development. Live streaming e-commerce, as an emerging business model in the digital economy era, is profoundly reshaping traditional consumption scenarios with its unique advantages of decentralization, strong interactivity, and high conversion rates. Especially driven by social fission platforms, the supply chain of live streaming e-commerce presents significant characteristics such as high-frequency transactions, small batch orders, and rapid response to the market, which undoubtedly greatly increases the difficulty of green collaboration. This article aims to construct a framework for the impact mechanism of green supply chain collaboration in live streaming e-commerce, explore in depth the specific paths of formal governance and relationship governance in the social fission platform environment, and propose targeted countermeasures and suggestions to enhance the level of green collaboration. In the live streaming e-commerce ecosystem, informal relationships play a crucial role as a link, with trust and community cohesion being the core elements driving green information sharing and joint decision-making. This article aims to provide solid theoretical support and practical reference for the green transformation of emerging e-commerce platforms, helping the e-commerce industry to achieve economic benefits while better fulfilling environmental responsibilities.

Green supply chain; Live streaming e-commerce; Social fission; Collaborative mechanism; Platform governance