Scientific Development Research

The inability to overcome industry knowledge barriers is a bottleneck in the teaching and practice of English for Specific Purposes (ESP), leading to difficulties in cultivating language service professionals. The main issue lies in the insufficient understanding of the normative nature of translation. For a long time, language service practice has focused more on the influence of language rules and cultural conventions on translation, while paying inadequate attention to the concept of standardization. As a result, it has failed to integrate into the professional curriculum system of language services. This paper explores the impact of compliance orientation on the standardization of food label translation. It reveals that in ESP teaching practice, through the retrieval, reading, and analysis of international, national, and industry standard documents, one can quickly engage with the forefront of professional fields. At the same time, it provides accurate core terminology translations for language services, helping to rapidly understand knowledge systems of new industries and offer significant insights for the cultivation of language service professionals.

English for specific purposes; Language services; Standard documents; Normativity