Scientific Development Research

Against the backdrop of the in-depth integration of culture and tourism and the internationalization of catering brands, the translation quality of ethnic dish names exerts a direct impact on their cross-cultural communication effects. Taking Yaowangfu (Yao Royal Palace), a well-known ethnic catering brand in Guangxi, as the research case, and in response to the current situation where the brand boasts abundant intangible cultural heritage (ICH) dishes yet lacks an English menu, this paper innovatively explores the English translation principles and practical strategies of ethnic dish names from the perspective of ICH living inheritance. It is pointed out that the translation of dish names should abide by the three principles of cultural authenticity, practical adaptability and brand synergy. Furthermore, the paper proposes an integrated translation strategy system featuring transliteration with annotations, adaptive free translation, cultural compensation and hierarchical information presentation. This provides theoretical references and practical approaches for the international dissemination and living inheritance of ethnic ICH cuisine.

ICH living inheritance; Ethnic dish names; English translation strategies; Cross-cultural communication; Yaowangfu