Scientific Development Research

Under the influence of the common prosperity strategy and population aging, the contradiction between "labor outflow" and "elderly care service gap" in rural areas has become more and more prominent. Taking Huzhou City as the research object, this paper uses methods such as in-depth interviews, focus groups and questionnaires to investigate the current situation of the local elderly caregiver system, the employment adaptability of rural middle-aged women and the labor force transformation ability of third-party enterprises. The study found that Huzhou's elderly care services have problems such as uneven coverage, heavy financial pressure and delayed supervision; rural women have employment difficulties such as insufficient nursing skills, inconsistency between expected salary and actual treatment, and low social recognition; third-party enterprises have shortcomings such as irregular recruitment, single training content and unclear reward and punishment mechanisms. In view of these problems, this paper constructs a two-way empowerment model of "elderly care market - rural women", puts forward optimization methods such as diversified financing, intelligent supervision and order-based training, and carries out a pilot project in Anji County. The pilot results show that the training assessment pass rate of the first batch of 50 rural female caregivers reached 92%, and the average job matching cycle was shortened to 7 days, indicating that this path is feasible. This study shows that the elderly care industry can become a new direction for rural women to find jobs near their homes, help improve regional elderly care services, promote rural women's income increase and employment, and is of great significance for promoting common prosperity.

Common prosperity; Elderly care industry; Rural women; Reemployment; Two-way empower-ment