Scientific Development Research

The rapid development and in-depth application of digital technology have brought new opportunities for the dissemination and inheritance of China’s fine traditional culture, promoting the transformation of traditional culture dissemination from a traditional one-way indoctrination model to a multi-interactive digital ecosystem. But at the same time, the digital dissemination of traditional culture is also facing many practical predicaments. This paper analyzes the current situation and core logic of the dissemination of China’s fine traditional culture based on the communication context of the digital age. It explores the practical paths of the innovative dissemination of traditional culture from three dimensions: technological empowerment, ecological construction, and international communication. The aim is to promote the creative transformation and development of China’s fine traditional culture and enhance the dissemination and influence of Chinese culture.

Digital era; Cultural dissemination; Innovative pathways; Digital technology