Modern Social Science Research

By analyzing the motivations of players participating in online games, we can better understand their needs and expectations, thereby enhancing player satisfaction and game retention rates. Through behavioral analysis, we can predict players game paths and behavioral trends, providing data support for the future development and updates of the game, and thus designing game content and functions that better meet players preferences. Using the grounded theory research method, we conducted semi-structured interviews with 15 college student users to obtain raw data. Through three-level coding, we obtained conceptual categories and logical relationships, and constructed a theoretical model of college students cognitive needs for survival and competitive battle royale games. Through analysis, we drew conclusions. We conducted research on the online game motivations and behaviors of college student players and constructed a model of their online game motivations and behaviors. However, we only selected the relatively popular survival and competitive battle royale games in the game category for the study, and future research needs to expand the scope. The theoretical model includes two core categories and four main categories. Game design drives the generation of game motivations, and social factors and game feedback are the external and internal motivations of game motivations, respectively; game behavior is the embodiment of technical operations, and game feedback simultaneously drives the generation of players game behaviors; game motivations fundamentally determine game behaviors.

Grounded theory; Game motivation; Game behavior