数字时代下视频分享平台的性别呈现——以哔哩哔哩上的大热博主为例-现代社会科学研究-CSCIED科技核心评价数据库-手机版

数字时代下视频分享平台的性别呈现——以哔哩哔哩上的大热博主为例

Gender representation on video sharing platforms in the digital age: a case study of popular bloggers on Bilibili

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DOI	10.12208/j.ssr.20250147
刊名	现代社会科学研究 Modern Social Science Research
年，卷(期)	2025, 5(4)
作者	矫璐羽*,
作者单位	济南新航实验外国语学校山东济南
摘要	随着数字时代的到来，视频分享平台如哔哩哔哩已成为用户表达自我、传播多样内容的重要渠道。本文以B站为例，探讨了视频分享平台上的性别呈现及其对性别平等的影响。通过内容分析的研究方法对B站十个频道中前15名热门博主的性别特征和视频呈现进行了研究。研究发现，视频平台博主在频道占比、情感表达和身份意识等方面具有明显的性别差异。同时，视频平台上依然呈现了传统的性别刻板印象和男性凝视，再现了社会中的性别偏见。
Abstract	With the advent of the digital age, video sharing platforms such as Bilibili have become important channels for users to express themselves and disseminate diverse content. This paper takes Bilibili as an example to explore gender representation on video sharing platforms and its impact on gender equality. Through content analysis, the gender characteristics and video presentations of the top 15 popular bloggers in ten channels on Bilibili were studied. The research found that bloggers on video platforms have significant gender differences in terms of channel proportion, emotional expression, and identity awareness. At the same time, traditional gender stereotypes and male gaze are still present on video platforms, reproducing gender biases in society.
关键词	视频分享平台；性别呈现；性别刻板印象；男性凝视；哔哩哔哩
KeyWord	Video sharing platforms; Gender representation; Gender stereotypes; Male gaze; Bilibili
基金项目
页码	102-105

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引用本文

矫璐羽*. 数字时代下视频分享平台的性别呈现——以哔哩哔哩上的大热博主为例 [J]. 现代社会科学研究. 2025; 5; (4). 102 - 105.

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