Modern Social Science Research

With the continuous improvement of Chinas international status and international influence, Chinese culture and Chinese stories are widely spread in the world, and more and more international friends come to China for traveling. Therefore, the English translation of tourist attraction sign language plays a great influence on the traveling experience of international tourists, and its mistakes can also have a negative impact on Chinas international image and tourist travel. This study analyzes the cases of errors in the sign language of tourist attractions and summarizes the common points of errors in the English translation of sign language of tourist attractions, i.e., spelling mistakes; inconsistent versions; serious machine translation; and Chinese-English translation. At the same time, to improve the experience of international tourists, the study further analyzes and summarizes the relevant information and puts forward the corresponding solutions, such as the government departments pay attention to the English translation of the slogans of the tourist attractions and increase the management; set up a team of experts in the English translation of the sign language of the tourist attractions; improve the comprehensive quality of the translators and absorb the excellent talents and other ways. It is hoped that this study can reduce the error rate of English translation of sign language in tourist attractions in China, improve the influence of international friends on China, and better tell the Chinese story and publicize Chinese culture to the world.

Cultural exchange; Tourism; English translation; Sign language