Modern Social Science Research

This study explores the translation methods and techniques of culturally loaded words in the public notices of tourism venues under the guidance of the correlation theory, aiming at balancing cultural fidelity and cross-cultural communication effects. Through analysing the examples of tourism venues, the study classifies three categories of culturally loaded words, namely material, social and allusion, and summarizes the common translation methods, such as phonetic translation with annotation and combination of direct translation and Italian translation. The study finds that: material words can retain cultural uniqueness and enhance readability by combining phonetics and generics; social words need to be supplemented with historical contexts to avoid conceptual disjunction; and classical words need to be translated phonetically or paraphrased according to the status of the discourse. At the same time, translators need to take into account the cultural characteristics of the source language and the cognitive presuppositions of the target language readers, so as to avoid cultural misinterpretation caused by spelling miscalculation or over-naturalisation. Through the principle of ‘keeping close to the source language’ and the dynamic adjustment mechanism, Relevance Theory provides an effective path to solve the dilemma of “alienation” and ‘naturalisation’, and helps the cultural tourism industry in cross-cultural communication to It helps the cultural tourism industry to achieve the dual goals of accurate cultural transmission and efficient acceptance by readers in cross-cultural communication.

Cultural-Loaded words; Correlative translation; Travel field; Public sign