Modern Social Science Research

As a novelist, Qiong Yaos works occupy an important position in many fields such as literature, film and television, and culture, and most of her works are widely disseminated in the world. From the perspective of Communication Science, this paper systematically analyzes and concludes the specific performance of Qiong Yaos works based on Lasswells 5W communication model. Through Qiong Yaos own influence and the help of publishing houses and TV stations in the dissemination of her works, Qiong Yaos works, with the theme of “love and beauty”, attract a wide range of audiences in English-speaking countries led by the U.S., as well as in Asia and other regions. Diversified channels such as libraries and news papers have not only accumulated a large number of international readers and viewers, but also cultivated a potential international audience for Chinese-language literature and facilitated cross-cultural exchanges and integration. The international dissemination of Qiong Yaos works may deepen the literary communitys recognition that the translation of literary works and their integration with mainstream media are of great significance in the dissemination of literature.

Literary dissemination; Qiong Yaos works; 5W communication model