跨文化视角下在华留学生抖音短视频使用行为分析——基于跨文化适应理论的实证研究
An analysis of overseas Students’Behavior of using TikTok in China——An empirical study from the perspective of intercultural communication
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| DOI |
10.12208/j.ssr.20250204 |
| 刊名 |
Modern Social Science Research
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| 年，卷(期) |
2025, 5(5) |
| 作者 |
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| 作者单位 |
天津职业技术师范大学 天津
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| 摘要 |
基于使用与满足理论框架，系统整合跨文化敏感度理论以及跨文化认同理论的核心，探讨在华留学生抖音短视频使用行为与跨文化适应的关系。研究发现，抖音平台通过促进语言认同、文化习俗认同和价值观认同，对留学生跨文化适应产生积极影响。最后，提出了利用以抖音为代表的短视频社交平台对在华留学生的跨文化适应促进方面的策略，为新媒体环境下提升留学生文化认同提供路径参考。
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| Abstract |
Based on the use and satisfaction theoretical framework, the study systematically integrates the core of cross-cultural sensitivity theory as well as cross-cultural identity theory to explore the relationship between TikTok usage of overseas students and cross-cultural adaptation. It is found that the TikTok positively influences overseas students cross-cultural adaptation by promoting language identity, cultural practice identity and value identity. Finally, strategies for the promotion of cross-cultural adaptation of overseas students in China by utilizing the short-video social platform represented by TikTok are proposed to provide a path reference for enhancing the cultural identity of Overseas students in the new media environment.
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| 关键词 |
跨文化适应；抖音短视频；在华留学生；使用行为分析
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| KeyWord |
Cross-cultural adaptation; TikTok; Overseas students; User behavior analysis
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| 基金项目 |
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| 页码 |
174-178 |
王哲*,张楠,叶诗涵.
跨文化视角下在华留学生抖音短视频使用行为分析——基于跨文化适应理论的实证研究 [J].
现代社会科学研究.
2025; 5; (5).
174 - 178.