Modern Social Science Research

In the digital era, social media platforms have become important venues for the public to express their emotions and opinions. The development of artificial intelligence (AI) technology has made it possible to automatically analyze the emotional information within these massive amounts of data, providing new perspectives and tools for business decision-making. This paper explores AI-based affective computing methods and their applications in the business field. By analyzing the current research status and technical means, it aims to reveal the impact mechanism on the formulation of business strategies. Using AI for sentiment analysis can not only improve the efficiency of brand management but also enhance consumer satisfaction and market competitiveness. However, technical challenges such as accuracy and privacy protection cannot be ignored.

Artificial intelligence; Affective computing; Social media analysis; Commercial application; Brand management