Modern Social Science Research

Based on the background of "Guochao Fever", this paper discusses the translation of Chinese traditional culture publicity and the path of cross-cultural communication, focusing on the typical carrier of horse-face skirt. The research points out that the current "Guochao" consumption is dominated by young people, and cultural and creative products, including Hanfu,ancient cultural relics symbols, are widely loved by consumers. Horse-face skirt has become a focus of dissemination through short videos, cultural activities, and other channels. Translation of external propaganda faces the challenge of cultural differences between China and the West. Literal translations of traditional clothing elements such as "yunjian" and "water sleeves" can easily lead to misunderstandings, and cultural connotations need to be taken into account. As a "medium of life", the structural evolution and cultural symbolism of horse-face skirt needs to be effectively disseminated through domestication and foreignization strategies combined with background interpretation. The dissemination path covers social media, fashion design integration, cultural exchange activities, etc., but is limited by cultural differences, language barriers, modern fashion impact, and dissemination channels. The study emphasizes that external communication translation needs to balance cultural fidelity and audience acceptance, leverage diverse media to break through "Western centrism", and help shape a credible, lovely, and respectable image of China.

Guochao fever; Translation for external publicity; Horse-face skirt; Propagation path