主题出版图书的编辑策划策略与传播效果研究
Research on editing and planning strategies and communication effects of theme publishing books
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| DOI |
10.12208/j.ssr.20250292 |
| 刊名 |
Modern Social Science Research
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| 年，卷(期) |
2025, 5(7) |
| 作者 |
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| 作者单位 |
民族出版社 北京
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| 摘要 |
在新时代文化建设进程中，主题出版作为传播主流价值、凝聚社会共识的重要载体，承载着弘扬时代精神、讲好中国故事的使命。随着出版行业数字化转型与传播生态革新，如何优化编辑策划策略、提升主题出版图书的传播效能，成为亟待研究的课题。本文基于对行业实践的观察与理论分析，探讨主题出版图书编辑策划的创新路径及其与传播效果的内在关联，旨在为推动主题出版高质量发展提供有益参考。
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| Abstract |
In the process of cultural construction in the new era, thematic publishing serves as an important carrier for disseminating mainstream values and consolidating social consensus, carrying the mission of promoting the spirit of the times and telling the story of China well. With the digital transformation of the publishing industry and the innovation of communication ecology, how to optimize editorial planning strategies and enhance the dissemination efficiency of themed published books has become an urgent research topic. Based on observations and theoretical analysis of industry practices, this article explores the innovative path of theme publishing book editing planning and its inherent correlation with dissemination effects, aiming to provide useful references for promoting high-quality development of theme publishing.
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| 关键词 |
主题出版图书；编辑策划；传播效果
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| KeyWord |
Thematic publishing books; Editing and planning; Communication effect
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| 基金项目 |
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| 页码 |
160-163 |
哈里木别克*.
主题出版图书的编辑策划策略与传播效果研究 [J].
现代社会科学研究.
2025; 5; (7).
160 - 163.