Scientific Development Research

As a sub-dimension of a country’s national image, a country’s national industrial image can reflect the general perception of this country’s industry in terms of its strength, culture, related enterprises and brands by both domestic and international audiences. National image plays a crucial role in the development of a country’s industry and economy including brand construction and product promotion. This paper reviews existing research on the national industrial image ranging from studies on its definition, the relationship between national industrial image and product image, the construction of national industry image to the construction of national industrial image in literature. The review shows that current research methods are comparatively limited for qualitative analysis dominates research methods. Additionally, when examining China’s industrial image, the majority of studies focus on a macro scope and the perspective of “other-construction”, with insufficient comparative research. Based on these findings, the paper proposes potential future directions for research in this field, including the combination of qualitative and quantitative research based on corpus linguistics and discourse criticism, the study with comparative perspectives integrating both “self-construction” and “other-construction,” and interdisciplinary research.

Image construction; National industrial image; Review