大数据技术在广播电视广告监管中的应用研究
Research on the application of big data technology in the supervision of radio and television advertising
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| DOI |
10.12208/j.sdr.20250046 |
| 刊名 |
Scientific Development Research
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| 年，卷(期) |
2025, 5(2) |
| 作者 |
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| 作者单位 |
淄博市融媒体中心 山东淄博
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| 摘要 |
随着广播电视广告市场的繁荣，传统监管方式难以满足复杂多变的监管需求。大数据技术凭借强大的数据处理与分析能力，为广播电视广告监管提供了新路径。大数据可对海量广告数据进行实时采集与整合，运用智能分析模型挖掘违规线索，通过建立风险预警机制实现广告投放的动态监管。其应用不仅能提升监管效率，精准定位违规广告，还可优化监管资源配置。但在应用过程中，面临数据安全、技术标准统一等挑战。
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| Abstract |
As the radio and television advertising market flourishes, traditional regulatory methods struggle to meet the complex and ever-changing regulatory needs. Big data technology, with its powerful data processing and analysis capabilities, offers a new approach for regulating radio and television advertisements. Big data can collect and integrate massive amounts of advertising data in real time, use intelligent analysis models to uncover violations, and establish risk warning mechanisms to achieve dynamic supervision of ad placements. Its application not only enhances regulatory efficiency and accurately identifies non-compliant ads but also optimizes regulatory resource allocation. However, during implementation, challenges such as data security and the unification of technical standards remain.
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| 关键词 |
大数据技术；广播电视广告；广告监管；智能分析；风险预警
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| KeyWord |
Big data technology; Radio and television advertising; Advertising supervision; Intelligent analysis; Risk warning
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| 基金项目 |
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| 页码 |
57-59 |
毕金铜*.
大数据技术在广播电视广告监管中的应用研究 [J].
科学发展研究.
2025; 5; (2).
57 - 59.