Scientific Development Research

With the progress of science and technology, the application range of multimedia is becoming wider and wider, and the number of people using forums, WeChat, microblog, QQ and other communication media is increasing day by day. With the popularization of the Internet and the promotion of socialist political civilization construction, the network society has rapidly emerged. Language is the most important means of communication for human beings. People use language to preserve and pass on the achievements of human civilization. As a special language phenomenon, the emergence and development of Network Catchwords will inevitably have an impact on politics, economy, society, science and technology, and even culture. Network Catchwords, with its novelty, simplicity, fast dissemination and other characteristics, has quickly become popular on the Internet, and there is a trend of extending to the real world. At the same time, the social and cultural characteristics carried by Network Catchwords itself are also the distinctive representatives of the Internet + era, reflecting the progress of society and the development of culture.

2024; Network catchwords; Linguistic analysis; Generation logic; Social acceptance