Advances in International Finance

The proposal of the "Double Carbon" goal has driven Chinas economic transformation towards green development, and put higher demands on enterprise development, thereby forcing enterprises to undergo digital transformation to carry out green innovation in order to improve green innovation performance. This paper analyzes the connotation, characteristics and challenges of digital transformation, and proposes practical paths including top-level design, resource integration, incentive mechanism improvement, information disclosure optimization and collaborative innovation. These strategies aim to address enterprises bottlenecks in resource allocation, principal-agent problems, financing constraints and obstruction of innovation mechanisms to promote green innovation and sustainable development. The study emphasizes that enterprises need to deepen the integration of digital technology and green innovation to improve green innovation performance and achieve win-win economic and environmental benefits.

Digital transformation; Green innovation; "Double Carbon" goal; Sustainable Development