International Journal of Education

Traffic publicity translation plays an important role in promoting exchanges and cooperation between different countries and regions. In the era of Artificial Intelligence, the application of digital intelligent technology in traffic publicity translation is increasingly prevalent, and its impact on international communication cannot be ignored. This article explores the relevant research, communication media, digital intelligence empowerment and translation principles of traffic publicity. With the help of digital intelligence technology represented by DeepL and ChatGPT, this paper analyzes the examples of traffic publicity translation, and reveals the strong potential of digital intelligence technology in empowering traffic publicity translation. The research finds that there are obvious advantages for digital intelligence technology represented by DeepL and ChatGPT when translating Chinese ordinary text into English, but when it comes to translating Chinese proper nouns, metaphor, nouns with cultural connotation, homophonic words, syntactic logical coherence, there is still a big gap in accuracy between artificial translation and human translation. The four principles of publicity translation play an important role in the post-translation editing of human translators. This research provides valuable insights for further exploring the impact of digital intelligent empowerment on traffic publicity translation and international communication.

ChatGPT; DeepL; empowerment; traffic; publicity translation