Journal of Agriculture and Food Science

In the context of rural revitalization, the development of rural industries in China has made a good start. How to promote sustainable, healthy, and high-quality development of rural industries is currently a hot research topic in the field of economics. With the transformation of rural business entities towards scale, specialization, and industrialization, the problems faced by rural revitalization are becoming increasingly apparent. As an activity that supports efficient resource utilization, the digital economy expands the potential boundaries of rural industrial production and increases the supply of products (services); Save agricultural production and transaction costs, and lower product (service) prices; Alleviate information asymmetry, improve product (service) quality and security level. This provides new ideas for the development of rural industrial revitalization in China. This article studies how the digital economy affects the revitalization of rural industries, which is of great significance for China to utilize the digital economy to achieve rural industrial revitalization.

Digital economy development; Rural industry revitalization; Innovation ability