Advances in International Finance

The global epidemic continues to rage and overseas markets are sluggish, which has a very negative impact on the operations of Chinese cross-border e-commerce exporters. Demand for commodity categories closely related to travel and social behavior has plummeted, and the overall decline in income levels of consumers in various countries has led to lower overall effective demand for cross-border export goods. The global epidemic has also put continued pressure on cross-border logistics and the stability of the domestic supply chain system. Chinese enterprises must actively respond by improving their overseas data collection and market research capabilities, taking the initiative to adopt differentiated adjustment strategies for different commodity categories and national markets, actively exploring content-based social e-commerce and other "new business" models in their marketing strategies, enhancing their logistics advantages in key countries, and implementing effective measures to prevent and mitigate various cross-border business risks.

Cross-Border E-Commerce Export; Content-Based Social E-Commerce; Cross-Border Business Risks; Overseas Epidemic