CSR Reputation as a Prediposition Factor in a Product-Harm Crisis: Applying Affective Disposition Theory and SCCT-Journal of Sustainability Research-CSCIED科技核心评价数据库-手机版

CSR Reputation as a Prediposition Factor in a Product-Harm Crisis: Applying Affective Disposition Theory and SCCT

CSR Reputation as a Prediposition Factor in a Product-Harm Crisis: Applying Affective Disposition Theory and SCCT

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DOI	10.20900/jsr20200032
刊名	Journal of Sustainability Research JSR
年，卷(期)	2020, 2(4)
作者	Chang Wan Woo*,Yeonsoo Kim,
作者单位	School of Communication Studies, James Madison University, MSC 2106, Harrisonburg, VA 22802, USA ;
Abstract	Affective disposition theory explains that people feel happiness or distress when observing success or failure of protagonist. Applying affective disposition theory and situational crisis communication theory, the main purpose of this study is to investigate whether CSR reputation acts as a predisposition factor in a product-harm crisis. Using both affective disposition theory and situational crisis communication theory, a randomized 2 (high and low CSR reputation) × 2 (victim and preventable crises) full factorial design experiment was conducted with 227 participants (average age 30.28 years). There were main effects of both CSR reputation and crisis types on generating anger and sympathy toward the companies that experience a crisis. Furthermore, a good CSR reputation particularly worked as a predisposition factor for sympathy. Practical and theoretical implications are also discussed.
KeyWord	CSR reputation; affective disposition theory; crisis; SCCT; emotion
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引用本文

Chang Wan Woo*,Yeonsoo Kim. CSR Reputation as a Prediposition Factor in a Product-Harm Crisis: Applying Affective Disposition Theory and SCCT, Journal of Sustainability Research. 2020; 2; (4). https://doi.org/10.20900/jsr20200032.

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